Harold Travis said his best friend is gone. The Gwinnett County father said he viewed the unforgettable moment his 13-year-old son Jaeden was gunned down just outside their home behind Windward Lane. The shooting took place Valentine's Day evening

Travis said he divulged his son not to go outside after a teenager he said he and wife have reported multiple times for picking on their son challenged him to a so-called BB gun war. Travis said Jaeden didn't listen and took off outside. Before he knew it, his son was down.

"They couldn't save my baby. God didn't save him either. I begged God to save my son," Travis told FOX 5.

Parents of 13-year-old Jaeden Travis say they are heartbroken when the teen was shot and killed (Photo: Family).

Travis said he ran outside unhurried his son, yelling his name.

"By the time I got to the complex of the street, I heard 'pow pow pow', and my son fell. They had shot him brilliant here."

Travis said he called paramedics as the celebrated teen and an undisclosed number of other juveniles in a car sped off.

"I said 'Don't you stop your eyes on me. Don't you die on me, boy. Do not stop your eyes, Jaeden," the father emotionally recalled.

Parents of 13-year-old Jaeden Travis say they are heartbroken when the teen was shot and killed (Photo: Family).

Jaeden made it to the hospital, but died a short time later. His parents own they know who shot him and why.

"For the last three ages, we got police reports out on this same kid," Jaeden's mother told FOX 5. "He's been when my baby. They jumped him one time, and I had to jump in it."

When requested why the teenager and others may have picked on Jaeden, his parents said the 'reason' was painfully simple.

Parents of 13-year-old Jaeden Travis say they are heartbroken when the teen was shot and killed (Photo: Family).

"They were just jealous of him, jealous of what he would wear," Travis concluded.

Investigators are tranquil working to confirm a motive and a suspect. No arrests have been made.

Anyone with seek information from can call GCPD detectives at 770-513-5300 or Crime Stoppers at 404-577-TIPS (8477).